The Job 👑

• Contribute to all aspects of marketing to deliver our value to our users - branding, positioning, analyst relations, sales enablement, content, thought leadership, pricing, and more. Build, strategize, iterate, and execute where needed
• Iterate on and scale our overall demand and lead generation strategy
• Build a marketing funnel to acquire, activate, retain our users and optimize conversion across channels
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

About you 🦄

• An entrepreneurial mindset, willing to learn new things and get hands dirty, is a must
• Self-directed worker
• 3+ years of experience in digital marketing and demand generation of complex two-sided market platform
• Expertise with a wide variety of lead-generation tactics, including SEO, email marketing, webinars, and social media
• Experience owning content strategy, distinguishing between proactive and reactive measures to optimize audience growth and pipeline health

Nice to have 👍

• A basic understanding of the Ethereum
• Experience working in a fast-paced startup environment
• Experience working in the crypto industry
• Experience leading and building out a marketing team via engagement with internal and external contacts to drive scaling